In the heart of every great endeavour, there lies an extraordinary story of inspiration and determination. At Premium Select Finance, our journey is no different. It’s a story that begins with a name – Lalendra Sharma.

Lalendra, our founder, embarked on his Australian journey as an immigrant, driven by dreams and fueled by the desire for a better life. His initial steps in the transportation sector were just the beginning of a remarkable journey that would lead to the birth of Premium Select Finance.

In 2017, a pivotal moment occurred when Lalendra realized his true passion lay in entrepreneurship. He saw an opportunity to leverage his extensive network and connections to make a meaningful impact in the lives of others. Thus, he ventured into the world of finance as a broker.

But for Lalendra, it was never just about business; it was about a mission. A mission to educate and empower people in the complex world of financing and home loans. He believed that everyone deserved the knowledge and resources to make informed decisions about their financial future. This mission became the driving force behind Premium Select Finance.

His famous line, “It’s all about you,” embodies this ethos. It’s a testament to Lalendra’s philosophy that when you genuinely help others achieve their goals, it ultimately takes care of your own needs. It’s a philosophy that we, as a company, embrace wholeheartedly.

Moreover, Lalendra’s unique approach extends beyond words. He treats every client as more than just a business transaction – he treats them as family. This personal touch, rooted in trust and genuine care, has been the cornerstone of our company’s success.

Today, Premium Select Finance stands as a testament to Lalendra’s unwavering dedication to helping people achieve their financial dreams. Our mission and vision are simple yet powerful: to provide education, support, and personalized solutions that enable individuals and families to secure their financial future.

As we continue to grow and evolve, we remain committed to Lalendra’s founding principles, ensuring that “It’s all about you” remains at the heart of everything we do. We invite you to join us on this journey, where your financial aspirations become our mission.